[eBook]

A Community Manager’s Guide to Gamification

Member engagement and motivation are an integral part of a successful online community strategy. Community managers are increasingly experimenting with different tactics to drive user engagement. One such technique, which is transforming the way members participate and interact with each other, is gamification.

Through gamification, organizations can:

Understand Community Culture
Define User Levels and Hierarchy
Build a Roadmap and Establish Goals
Lay a Strong Foundation for Enabling Analytics

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In this guide, you will learn how gamification helped:

A global software leader reduce the average number of days to train its employees by 50% (per employee) in its employee community.
A leading customer experience optimization software company achieve a 57% increase in the number of questions answered and a 32% increase in the number of ideas submitted in its customer community.
A leading SaaS-based applications provider record an 85% reduction in partner support calls in its partner community.

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