Why is Community Analytics Vital for Community Managers?

Online communities bring in a lot of user information. But you need to have a reporting tool in place to help you extract useful insights from all the user data that communities furnish. This is where community analytics comes into the picture.

With community analytics, community managers can:

• Prove the ROI of communities
• Identify brand advocates
• Build effective community strategies
• Improve customer experience
• Enhance community engagement