Bad data hinders the ability to engage with customers effectively, identify potential leads, and tailor marketing efforts to the right audience.
As not all marketing automation platforms come equipped with integrated data tools, many businesses find it challenging to maintain data quality and create impactful campaigns.
This is where Oracle Eloqua steps in!
Oracle Eloqua’s in-built data tools are designed to ensure the quality and accuracy of your database. Its Deduplication Rules and Handlers streamline the process of removing duplicate records in an automated fashion.
Meanwhile, Validation Rules guarantee that data uploaded into Eloqua or submitted through forms adhere to your specific format requirements, reducing errors and inconsistencies.
For a comprehensive overview of Eloqua’s robust suite of data tools and how they can help you maintain a squeaky clean Eloqua database, download this eBook.
