The customer is a software enterprise specializing in advanced technology solutions tailored for industrial, governmental, and military sectors. Their product portfolio is geared towards empowering clients to attain enhanced control and autonomy amidst the digital era.
However, they struggled to convert their users into leads. Their approach didn’t effectively guide users from informative content to application pages and ultimately product pages. Additionally, they lacked a system for nurturing leads and personalizing their experience for optimal conversion.
