How to Drive Business Growth With Online Communities

Business growth depends on many factors such as product awareness and brand value. Especially in today’s digital-first world, where simply creating a marketing message just won’t cut it.

It has become a norm for businesses to build genuine and authentic customer relationships and craft a superlative online presence.

This is where an online community can help you expand your reach, attract new users, and boost ROI. But is there a way for brands to ensure that they’re making their customers successful by delivering diligent support to them throughout their journey?

All this and more was discussed by leading industry experts at Marketing (re)Focus in the fireside chat session on ‘Driving Your Brand With Online Communities’.

The session was joined by:

• Heather McNair - Chief Community Officer, Higher Logic
• Dani Weinstein - Senior Director, Customer Community, and Growth, Kaltura
• John Summers - Senior Manager, Community Practice, Grazitti Interactive