37% of CRM users say poor data quality affects revenue.
When duplicate or inconsistent data affects your marketing automation platform, Marketo, and CRM platforms like Salesforce/MS Dynamics, it hampers the accuracy of sales forecasts, campaigns, and customer interactions.
Moreover:
- Data inconsistencies can affect reporting and planning
- Marketing efforts may miss the right audience or overlap contacts
- Duplicate or outdated records can lead to inconsistent interactions
This eBook shows you how to reclaim control.
