The customer, one of California’s fastest-growing financial institutions, started to provide small loans for growing families in the county. They had several requests for car loans, home loans, and checking accounts, which led to a lot of unstructured data in their Marketo instance.
They approached Team Grazitti to help them streamline and standardize the data, enhancing reliability and efficiency. Using our in-house data-standardization tool, M-Clean, we not only ensured data consistency for more effective marketing campaigns but also enabled them to leverage sales opportunities and boost customer satisfaction.
As a result, the customer was able to:
- Reduce Manual Efforts and Time by 60%
- Lower Campaign Costs by 52%
- Increase Marketing Campaign Efficiency by 54%
- Reduce Support Time by 41%
