Inspiring Brand Advocacy by Creating Dynamic Online Communities

Maintaining 1:1 connections with savvy customers has become easier for organizations today. Long before inbound marketing became the go-to method of marketing, word-of-mouth was the holy grail for brands to build brand reputation and grow their business.

But now, even though technology is playing a critical role in influencing buying preferences, word-of-mouth marketing remains the centerpiece of making purchase decisions. This has led to the rise of brand advocacy via online communities.

Through brand advocacy, organizations can:

• Spread Brand Message Through High Trust Networks
• Increase Brand Engagement With UGC
• Minimize Customer Acquisition Cost
• Encourage Repeat Business
• Eliminate the Need for ORM