Integrating Salesforce and Clari for 7% Increase in Sales Win Rate

The customer is a technology company operating in the area of online brand management. They use Salesforce CRM to manage customer data and use it to create better sales forecasting.

They needed in-depth insights into customer data for informed decision-making and increased sales. So, the customer wanted to integrate Salesforce with Clari to collect detailed customer data for better sales forecasting.