session Duration: 10 mins

Opening Session: Marketing Life – The Past, Present, and Future

Alok

Alok Ramsisaria CEO, Grazitti Interactive

With over 25 years of marketing, building, and consulting experience for the largest online marketing companies, Alok is a seasoned technology expert. He is the chief participant at Grazitti and continues to expand and evolve the organization’s capabilities.

Alok, in his signature storytelling fashion, took us through Marketing’s - Past, Present, and Future as well as how this paradigm shift has changed the face of marketing.

Here’s what you’ll learn:
  • Grazitti’s journey with digital natives
  • The story of the paradigm shift in marketing across all marketing avenues
  • How hybrid events, in the long run, will become the norm
session Duration: 10 mins

Keynote: Competing On Personalization

David Edelman

David Edelman Ex-Chief Marketing Office, Aetna

With over 30 years of experience as a Chief Marketing Officer, David is an insights-driven executive, who has single-handedly guided executives at start-up, mid-sized, and enterprise-level organizations with his strategic direction to become digitally agile.

In his keynote, David shared an interesting example of how he experienced highly-personalized marketing through snail mail in the COVID era. He shared insights on how brands can utilize personalization as a strategic requirement to increase engagement, convert prospects, build revenue, and increase loyalty.

Here’s what you’ll learn:
  • How using information throughout the customer journey defines the brand
  • How to deliver an IDEAL experience
  • How to use analytics to build a data-first, personalized approach that optimizes customer experience
session Duration: 45 mins

Panel Discussion - Investing Strategically for Marketing Agility

Heather Watkins

Heather Watkins Head of Growth Marketing,
Impossible Foods

Heather is a strategic leader with more than a decade of experience in building world-class marketing organizations. An experienced marketer who combines her marketing excellence and expertise to lead all demand generation activities.

Larry Stein

Larry Stein Principal Consultant,
Technology Marketing Strategies

An experienced marketing leader, Larry serves B2B SaaS companies with his expertise in the entire spectrum of marketing to bring forth solutions and strategies that yield incredible results.

Sara Kinsey

Sara Kinsey Head of Marketing,
Gem

Sara is a B2B Marketing and Communications professional with 10+ years of experience in the domain. A maestro in B2B marketing with a focus on demand generation and managing digital marketing programs that elevate customer experiences.

Ankush Jasuja

Ankush Jasuja Senior Marketing Manager,
Grazitti Interactive

Ankush has 10+ years of experience in marketing, sales, and business development in the IT and engineering domain. He is an expert in executing multiple marketing programs, global marketing operations, and support functions.

Here’s what you’ll learn:
  • How to meet buyer expectations and build engaging experiences with quality content
  • How to invest across marketing avenues to upskill teams and attain agility
  • How organizations can beat virtual burnout and how traditional marketing methods can help with that
session Duration: 45 mins

Panel Discussion - Marketing Tech and the Value it Brings

Lincoln Hershberger

Lincoln Hershberger Chief Marketing Officer,
Bevy

With over a decade of experience in marketing, Lincoln is a creative and strategic business leader with a proven track record in building great teams, creative brand strategies, and remarkable go-to-market campaigns.

Corey Bayless

Corey Bayless Market Automation Program Manager,
Amazon Web Services

Corey is an expert in using marketing technology to create engaging marketing programs. He is a certified MCE Marketo systems admin with experience in working directly with numerous Marketo instances.

Hala Samow

Hala Samow Director, Marketing Operations,
ServiceMax

With diverse experience in marketing, Hala is a creative marketing program generalist who blends her incredible insight, experience, and knowledge when it comes to solving some of the most complex marketing challenges in the industry.

Rahul Sindwani

Rahul Sindwani Senior Technical Manager,
Grazitti Interactive

A Marketo-certified collaborative leader and technology enthusiast, Rahul has over 16 years of experience working in the information technology, products, and services industry.

Here’s what you’ll learn:
  • Key reasons why a MarTech stack bloats and the thumb rule to efficiently combat those
  • The significance of effective MarTech integration
  • How marketers can amplify virtual event experiences by choosing the right platform
session Duration: 10 mins

Keynote: The Future of Digital is Here: What's Next for Brands & Marketers?

Katherine Calvert

Katherine Calvert Chief Marketing Officer,
Khoros

A highly accomplished professional with 20+ years experience, Katherine was named in the Top 50 Women in SaaS of 2019. She is a true marketing maven with unmatched expertise in creating go-to-marketing strategies.

Here’s what you’ll learn:
  • Why digital-first is the macro dynamic to creating exceptional customer experiences
  • How brands can maintain authentic connections in the digital age
  • Why it is important to audit your brand’s voice across all channels to build trust among customers
session Duration: 30 mins

Fireside Chat: Driving your Brand with Communities

Heather McNair

Heather McNair Chief Community Officer,
Higher Logic

Heather is a proactive team leader and an experienced community professional with the ability to organize complex projects and stay focused on the most important end goals.

Dani Weistein

Dani Weistein Senior Director, Customer Community and Growth,
Kaltura

Dani is a highly accomplished community strategist, builder, and advisor. He is a community enthusiast who drives business results with his networking and analytical skills.

John Summers

John Summers Senior Manager, Community Practice,
Grazitti Interactive

John is a seasoned, goal-oriented professional with over 10 years of experience in the community space. His expertise empowers organizations to enhance efficiency, effectiveness, and growth of their online communities.

Here’s what you’ll learn:
  • The most effective ways to market a product through communities
  • How community analytics help marketers with their engagement strategies
  • How internal communities help with cross-collaboration between multiple teams
session Duration: 45 mins

Closing Note

Shivraj Asthana

Shivraj Asthana President,
Grazitti Interactive

Shivraj has over three decades of distinctive experience spanning leadership roles in diverse organizations from technology start-ups in Silicon Valley to the management of public services in India. Shivraj is a true strategic visionary who has been at the forefront of guiding Grazitti’s vision in an increasingly connected world.

Maneesh Kumar

Maneesh Kumar Vice President of Sales,
Grazitti Interactive

Maneesh is a sales veteran with an experience of over 25 years in India, South Asia, and the ASEAN region in the software products and solutions space. His unmatched strategic leadership skills and sales expertise have fueled sales teams to achieve better results.

About the Conference

2020 introduced us to a whole new world of marketing where traditional marketing strategies and tactics just don’t cut it. The time to strategize and swiftly maneuver through this new landscape is now!

We are thrilled to have been able to bring to you an amazing line-up of industry leaders who shared their views and expertise on adapting to the post-pandemic shift and unfolded exclusive insights about getting the new marketing right.

The event was hosted by our in-house marketing evangelist – Akanksha Dass, Team Lead, Content Marketing.

By watching these sessions, you can expect to come away with an understanding of:
  • How brands can harness the power of personalization to stand out
  • The importance of having unified marketing tech stack
  • Why it is important to invest strategically across all marketing avenues to achieve marketing agility
  • The future of digital and how brands and marketers can blaze ahead in the new marketing era with a digital approach

Here’s to exceptional marketing! Until next time!
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Opening Session Keynote 1 Panel Discussion 1 Panel Discussion 2 Keynote 2 Fireside Chat Closing Note